This video explains how to use 18% Gray (or Grey) Cards, also known as Middle Gray or Neutral Gray Cards to obtain the proper exposure and white balance in the images or scenes you shoot. It also reviews what Grey Cards are and how best to use them.
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Chapters:

00:00 Opening
02:27 What is a Gray Card?
03:23 The Purpose of an 18% Gray Card
04:14 How to Use a Gray Card
04:45 Neutral/Middle Gray Defined
05:28 Using a Gray Card on a Shoot
07:27 Using a Grey Card to Set White Balance
09:27 Applying White Balance in RAW and JPEG Workflows
10:36 Learn More

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How to Use a Gray Card:

Step 1) Set camera to Spot Metering

Step 2) Put the Gray card in your shot under the same lighting conditions. Meter on the card to set the exposure and remove the card

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RESOURCES & LINKS MENTIONED IN THIS VIDEO:

Jim Costa Films:
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