SITKA Gear exists to elevate the standard against which all other hunting brands are measured – in product design, content authenticity, customer service, and environmental stewardship.

We engineer gear to solve problems plaguing our core users. We create authentic media to inspire, delight, and enlighten hunters. We provide excellent customer service. We stand up for our dealers, who in return make our customers' lives easier. We invest in efficient organizations that improve the future of hunting, wildlife, habitat health, and public access. We embrace the global initiatives of OekoTex® to implement ecologically sound and socially responsible textile manufacturing practices.