Asia Pacific Adventure Athletes (part of APA Group) is an agency dedicated to helping and advising Asian athletes in the sports of adventure racing and trail running.

We have a long history of representing, advising, and managing worldclass Asian athletes, and have worked with brands ranging from The North Face, Specialized Bikes, Salomon, Garmin, Coros, Hammer Nutrition, Suunto, IBIS Cycles, SRAM, Princeton Tec lights and more.

We are based in Hong Kong and have experience working across Asia Pacific including Mainland China, Malaysia, Thailand, Singapore and Philippines. For 18 years we also managed the top adventure sports team in Asia, The North Face Adventure Team.

Our athletes have won numerous top Asian events, as well as, reached the top 10 of World Championship events in 3 sports including: 6th at Ultra Trail Mount Blanc (UTMB), 4th at Adventure Race World Championships, and the 2nd fastest time in history (and 2nd female overall) at the UTMBCCC.